Generation Grownup was founded by Jennie Baird and Laura Wattenberg in 2008.
Jennie Baird, President, is a pioneer of the digital media industry, with 15 years of executive experience running digital properties for major media companies including Dow Jones, AOL and NBC Universal, most recently serving as senior vice president and editor-in-chief at iVillage. Her specific focus has been on creating digital experiences that improve the lives of families in general, and moms in particular. Her work has received numerous awards, including the National Magazine Award for Interactive Design and Webby nominations.
Laura Wattenberg, Chief Content Officer, is America's leading baby name expert. Her unique sociological take on names provides a "window into American culture," according to David Brooks of the New York Times. She is the bestselling author of the Baby Name Wizard (Broadway, 2005, 2009). Her broad background in writing, psychological research and web application development gives her a creative approach to analyzing and presenting information for parents.